25 Jan Client Acquisition and Retention
Advertising, Marketing and Sales are closely linked in our businesses. In fact, each of these functions can and should replace each other within the customer cycle at times. One of the...
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03 May A Blossom Doesn’t Always Mean Fruit
Have you ever had a fruit tree? Or a garden? Nature can be humbling. As the first hint of spring hit weeks ago, fruit trees began to show their blossoms. If you do have...
25 Apr Sure There’s Water, But Is It Safe To Drink?
There is a biological, self-preservative instinct in our need to go back to the same creek or well. Our reptilian brain makes the connection that we have drunk from this...
15 Apr Take The First Step
"A journey of a thousand miles begins with the first step." Considering a web site redesign project can seem a daunting task for most businesses. The place to start is in-house....
08 Apr Planting Seeds
Digging and turning the earth. Adding nutrients and planting seeds. Spring provides the opportunity to tap into a process that predates recorded time: growing food so that it can be harvested. Is our work at sales and marketing, particularly websites, any different?
31 Mar Teamwork: No One Goes It Alone
A great aspect of baseball is the need to combine split second strategy with collaboration and performance. On defense, it’s often necessary to catch the ball and decide if you can...