Advertising, Marketing and Sales are closely linked in our businesses. In fact, each of these functions can and should replace each other within the customer cycle at times. One of the great secrets of successful companies is the ability to bring clients and customers into the...
Have you ever had a fruit tree? Or a garden? Nature can be humbling. As the first hint of spring hit weeks ago, fruit trees began to show their blossoms. If you do have a fruit tree, you are well aware of what comes next. You step up and practically...
There is a biological, self-preservative instinct in our need to go back to the same creek or well. Our reptilian brain makes the connection that we have drunk from this water source before; it’s safe to do so again. We all experience this feeling, even in...
"A journey of a thousand miles begins with the first step." Considering a web site redesign project can seem a daunting task for most businesses. The place to start is in-house. Begin by making an honest assessment of what you have for the project: Budget time...
A great aspect of baseball is the need to combine split second strategy with collaboration and performance. On defense, it’s often necessary to catch the ball and decide if you can get the lead runner or throw to first. As a matter of fact, it’s a...
Are you creating opportunities for your operation? When selling a product or service, a web property represents a powerful opportunity to excite, engage and educate an interested person in your offering. Web sites are tools and as Stephen Covey says in "The 7 Habits of Highly Effective...
We (owners, bosses, managers) are always attempting to peer around the next bend when making business projections. Are we looking at another dip? Are things going to take off? How does that affect my budget and cash flow? The fact is: The only thing we can...
A great recipe somehow always becomes greater than the sum of its parts. We mix together some flour, butter, sugar and water and you have a crust. Mix berries, sugar, juice and some corn starch and you have the filling. Throw it all in the...
Did you reset your clocks this weekend to end this cycle of Daylight Saving Time? Me, too. The time change is always something that sneaks up on me whether it is to Fall Back or Spring Forward. If time didn't simply march on, we'd ignore the whole...