New! Fresh! Exciting! We all love experiencing something new. One of the most enticing parts of running a technology business is the opportunity to develop and work with new technologies constantly. Swift Media has a new addition to our technology bundle: The Mobile Website. When developing a new...
As time runs out on the year of 2011, many of us have a tendency to take the foot off the gas pedal. I'm speaking up in defiance of that tendency. At Swift Media, we're finding that these times can be the most rewarding. The end...
Reliability is not a sexy trait. Cinderella didn’t fall for Prince Charming for his reliability. Aggressive Venture Capitalists don’t fund a business because of its reliability. Reliability is a trait that is often overlooked. Reliability isn’t dramatic. It’s far from a Ferrari and doesn’t cut a...
Taking care of your website can fall pretty low on the list of priorities for a small business. Bills to pay. Bills to write. Sales to make. Delivery. Tack on having to chase down Jimmy Webguy to change an "an" to an "and" on the...
Does your new website designer have a plan for what will happen to the old web pages you have sweated over all these years? Most importantly, have they considered what will happen when those pages are no longer there for your customers who have bookmarked these...
As the Roman poet Ovid says it. For us English speakers, it translates to "Time, the devourer of all things." Eventually, time catches up to our technology. When I think about monks spending most of their waking hours copying texts from sheepskin to sheepskin, I can't...
[caption id="attachment_14957" align="alignleft" width="250"] Early morning runner, near Douro river in Portugal (Black and White)[/caption] Marketing is a lot like training for a big race. All those hours getting up early and running, particularly when you don’t want to, in an effort to improve your stamina,...
"Youth is wasted on the young." ~ George Benard Shaw Social media is a place where the young'uns may not be the only ones gathering 'round. According to the Pew Trust, "Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the...
Food advertising on television increases automatic snacking on available foods in children and adults, according to a series of experimental studies conducted by researchers from Yale University. (for more information on the study: http://opa.yale.edu/news/article.aspx?id=6770) Many conversations I have with clients and friends will include a variation...
Mobile may not replace the wheel, but its functionality changes the way we work and play. We are entering a truly exciting time in the development and maturation of the 'online world'. The fact is, the online world is expanding beyond the personal computer into mobile....