One consistent question I receive from clients and prospective clients is: How can our website show up on search engines? The first part of the answer is we want to rank well, not just show up. The second part of the answer is with some...
Email is a fast, inexpensive, and effective way to target and address your prospects, customers, and clients, especially when compared to other traditional marketing channels. 93% of U.S. Internet users consider email to be their top online activity, according to Jupiter Research. However, it’s very important to...
In recognition of the 40 year anniversary of Apollo 11 landing on the moon, I will focus on the need to set challenges for your business and yourself. "We choose to go to the moon in this decade . . . not because it is easy...
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing...
Ideas are what set businesses apart; ideas and hard work. Taking an idea and carrying it to fruition is what makes your business a success. Part of building a sustainable business is getting your message out. What many fail to focus on is the importance of...
As I sit here today and listen to the steady treble of a jackhammer outside our offices, I can't help but think that I'm glad I don't do that for a living. Running a jackhammer is hard work and I respect everyone who does it....
Competition is at the heart of all of our businesses. There are others out there trying to prevent you from getting that new client, sell your next product or closing that deal. They are your competitors. Us and them. You or me. Search is an endeavor...
Seventh grade reports, and much of life, are about more than the task at hand but the process. Sure, you learned that Capuchan Monkeys smash millipedes and rub them on their backs to avoid mosquitoes but you also learned the Dewey Decimal System. We began...
Sitting like the proverbial 20,000 pound, hungry white elephant in the corner of the room, you try not to acknowledge or even pretend it exists. You've been told you must have one. Everyone in business has one. Here's a secret: Not everyone in business needs one. Ask...
Let's state the obvious: You are in business to make money. Whether you work for an employer or you are the employer, sales is the engine that propels your company. One of the very useful features of using email marketing to drive contact with your business is...