Advertising, Marketing and Sales are closely linked in our businesses. In fact, each of these functions can and should replace each other within the customer cycle at times. One of the great secrets of successful companies is the ability to bring clients and customers into the...
Did you reset your clocks this weekend to end this cycle of Daylight Saving Time? Me, too. The time change is always something that sneaks up on me whether it is to Fall Back or Spring Forward. If time didn't simply march on, we'd ignore the whole...
The entire point of marketing your business is to educate potential and existing customers of your business offerings and how you are different from all the other choices these potential clients have available. A unique selling proposition. Differentiation. Whatever school you follow, our marketing must both highlight our expertise and...
There was an old saw in sales, along the lines of Zig Ziglar or Tom Hopkins, that it takes seven - ten touches to convert a prospect. In these days of non-stop communication, I would argue it may take up to twice that number....
Something I am asked consistently in periodic meetings with my own prospects and clients is about the magic bullet. What will help their business take off? How can we increase sales? The answer isn’t always exactly what they want or expect to hear. As a digital...
I sincerely hope this finds you and yours healthy and safe. May we also take a moment and offer solace to those who have suffered the effects of COVID-19. It looks like we are moving past the darkest days and toward more open interaction. Public gatherings,...
Getting your business in front of customers and potential customers is imperative to creating growth for a robust company. The Digital Marketing tool belt is packed with many tools that didn't exist not so long ago and if you are avoiding acknowledgement of these tools you...