There is a biological, self-preservative instinct in our need to go back to the same creek or well. Our reptilian brain makes the connection that we have drunk from this water source before; it’s safe to do so again. We all experience this feeling, even in...
Email is a fast, inexpensive, and effective way to target and address your prospects, customers, and clients, especially when compared to other traditional marketing channels. 93% of U.S. Internet users consider email to be their top online activity, according to Jupiter Research. However, it’s very important to...
Let's state the obvious: You are in business to make money. Whether you work for an employer or you are the employer, sales is the engine that propels your company. One of the very useful features of using email marketing to drive contact with your business is...