Our founder, Jeff Messineo, was interviewed by radio host Ann Herr on KUCI, Operation Community Stimlus about Swift Media and his involvement with different non-profits in the area and how this community involvement benefits everyone. Give it a listen! (The interview runs about 27 minutes - I...
Niche vs. Growth. When does it become apparent that a niche has grown to its full potential? In days, months, years? The value of our offering appeals to a limited number of people or businesses for various reasons. The fact is" we must decide if what...
Continued practice breeds excellence. The effort and repetition of a task done many times creates a certain rhythm and ability that can be achieved no other way. Playing guitar, baseball, crochet or web designing (learning and practicing a different language) are all pursuits that are improved...
Lost among much of the justifiable social media hoopla, Email has been the forgotten mare back on the farm. Often underappreciated, much too often ignored, this work horse continues to deliver. Open rates are up 12.6% year over year according to Epsilon and the Direct Marketing...
Imagine you are a third grade elementary school teacher. One student turns in his math homework neatly completed with all extra work on an attached sheet of paper (because they are asked to, "Show their work"). The next student turns in a sheet with some questions answered,...
Ideas are what set businesses apart; ideas and hard work. Taking an idea and carrying it to fruition is what makes your business a success. Part of building a sustainable business is getting your message out. What many fail to focus on is the importance of...