Lost among much of the justifiable social media hoopla, Email has been the forgotten mare back on the farm. Often underappreciated, much too often ignored, this work horse continues to deliver. Open rates are up 12.6% year over year according to Epsilon and the Direct Marketing...
Imagine you are a third grade elementary school teacher. One student turns in his math homework neatly completed with all extra work on an attached sheet of paper (because they are asked to, "Show their work"). The next student turns in a sheet with some questions answered,...
Reliability is not a sexy trait. Cinderella didn’t fall for Prince Charming for his reliability. Aggressive Venture Capitalists don’t fund a business because of its reliability. Reliability is a trait that is often overlooked. Reliability isn’t dramatic. It’s far from a Ferrari and doesn’t cut a...
Food advertising on television increases automatic snacking on available foods in children and adults, according to a series of experimental studies conducted by researchers from Yale University. (for more information on the study: http://opa.yale.edu/news/article.aspx?id=6770) Many conversations I have with clients and friends will include a variation...
One consistent question I receive from clients and prospective clients is: How can our website show up on search engines? The first part of the answer is we want to rank well, not just show up. The second part of the answer is with some...
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing...
As I sit here today and listen to the steady treble of a jackhammer outside our offices, I can't help but think that I'm glad I don't do that for a living. Running a jackhammer is hard work and I respect everyone who does it....
Sitting like the proverbial 20,000 pound, hungry white elephant in the corner of the room, you try not to acknowledge or even pretend it exists. You've been told you must have one. Everyone in business has one. Here's a secret: Not everyone in business needs one. Ask...